HUNGRY LION // FLASH MOB AVPR Activation
FLASH MOB AV
This was more of a PR campaign. When Hungry Lion launched their new above the line TV and radio campaign they needed a hook to get their new jingle out there. Fresh suggested we do a flash mob in one of their stores, and film it. The video went viral, quickly reaching over one million views. Essentially, we created social media content to land an ATL jingle.