CASTROL // WIN A BAKKIE PROMOTION

B2B / Branding/Design / Internal Communications

Project:

CASTROL WIN A BAKKIE PROMOTION

We created a campaign “CASTROL WIN A BAKKIE PROMOTION” targeted at the South African Castrol distributors with the objective of initiating volume growth beyond existing targets. The target market for this campaign is small, so a very personalised approach was used using SMS, Email and face-to-face communications.