CASTROL SOUTH AFRICA // MICRO MARKETING

Training

Project:

CASTROL SOUTH AFRICA

Fresh compiled all communication material for Castrol’s micro marketing initiative in Africa. This toolkit consisted of various elements including a keyring, a specially created 30 seconds game to test participants’ knowledge of Castrol products, Castrol product 1-2-3s, a counterfeit communication, a Castrol brochure series, and the pièce de résistance , a Castrol Oil Story AV in which the life of oil was beautifully explained.