CASTROL // Q1 WIN A FORDBranding/Design / BTL
Q1 WIN A FORD
The Q1 WIN A FORD promotion ran across all major retail channels and was structured cleverly so that the major groups all had exclusive secondary prizes elements of workshop equipment and Castrol promotional goodies.
The essence of the initiative was a volume drive. Customers who purchased 5 Litres of Castrol MAGNATEC stood a chance to win.